Copy Class
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Discover how you can use copywriting formulas, secrets, & strategies to
write clear, persuasive copy that turns readers into BUYERS (& raving fans!)
...is a digital course that walks you through every aspect of how to write your own high-converting copy, step by step.
No matter what you’re writing - a website, an email sequence, a social media caption, a sales page, whatever - Copy Class teaches you how to confidently write words that sell (even if you hate writing).
Copy Class
I'm Interested!
- Maybe you’re just starting out and don’t yet know who your “ideal customer” even is, let alone how to sell to them.
- Maybe you’ve been stuck on a copywriting roller coaster, constantly tweaking and changing your copy without seeing any real uptick in conversions
- Maybe you’re a verbal vomiter and never feel like you quite get your message across no matter how much you explain yourself
- Maybe the thought of “writing” makes you want to crawl into a Hobbit hole never to be heard from again (I don’t blame you, honestly. Hobbit holes seem nice. Unfortunately ya can’t sell your business from a Hobbit hole).
- Maybe you just want to have your website and email funnels written ONCE AND FOR ALL (and like, feel confident they’re actually converting)...
Look, I get it...
Said 'yes'? I can help.
In 2018 I was totally burnt out and borderline broke. Even though I had a “successful” freelance copywriting business, I was exhausted with constantly having to drum up new clients. I also had MAJOR imposter syndrome and was terrified of “being annoying” so I over-delivered and under-charged. (Sound familiar? *cough cough*)
Write words that sell!
“I implemented Kelsey's "high five" email template into my automated welcome sequence. I've had it up for 2 weeks and I've made almost $400 in passive sales just from changing an automated email message.
Oh, and my open rate went up from 22% on just the first email, to now over 60% of people open ALL 5 EMAILS in the sequence!”
— NICOLE SWARTZ, OWNER, SPROUT LAW FIRM
All the basic principles you need to succeed (explained in a SUPER clear, easy-to-understand way)
Copywriting 101
In Copy Class, you’ll learn:
If you're at all on the fence about whether copy class is a good fit for you, I'm happy to chat with you and give you my honest Take.
Wanna know if it's a fit?
I'll talk you through it.
Exactly how (and where!) to discover your ideal audience & craft your unique brand voice (no more writers block: EVER.)
YOUR ideal audience
The step-by-step process of writing a website that captures readers’ attention, agitates their pain points, and sells (without being “sales-y”)
High-converting website words
that connect & convert (and have people looking forward to seeing you name in their inbox!)
How to write kickass emails
Plus TONS of bonuses, templates, & extra tools to help you succeed!
Email Me Your
Questions!
I'm Curious...See pricing
"You guys, Kelsey's email module ALONE is worth every single penny of the course fee. It's jam-packed with real-life examples, crazy-helpful tips, and a multi-page headline generator that guarantees you'll never stare down that blinking cursor ever again.
It's the college class we all *wish* we'd had (if that class was also taught by your new bff that was fluent in Hogwarts references and grammar puns).
Hang out with Kelsey for a few hours of Copy Class - your biz won't be the same."
— KATIE BOYCE, COPYWRITER
Ali Gradischer, Artist & designer
"Learning about translating benefits to features, and working backwards to help promote an action step is already blowing my mind. I'm definitely feeling how copywriting is one of the most powerful tools to have as a small business owner.
Like, DAMN I wish they taught me this in school!"
"Blowing my mind!..."
Katy Powell, Business Owner
Seriously one of the best courses I've taken so far for my business! I've only made it through lesson one and I have SO MANY PLANS already, and am tweaking my copy as we go. I can't wait to see how these ideas and learnings propel my business.
“Seriously one of the best courses I've taken...”
What students are saying
I’ve distilled all the MOST RELEVANT & HELPFUL information from over $8,000+ worth of fancy professional copywriting courses into an easy-to-understand class you can take at your own pace.
Each of the 4 modules contains:
What to expect
A video of me introducing the module & talking you through what you’ll learn
Value-packed video & slideshow lessons (that don’t suck)
A PDF transcript (in case you learn best by reading)
Fill-in-the-blank templates & real-world examples
Helpful (non-intimidating) worksheets
BONUSES!!!
I need this...
Take me to pricing!
Exactly what copywriting is (and why it’s different than just plain ol’ writing)
The philosophy behind why copywriting works
How to write from your ideal customer’s mentality
The ONE goal of all copywriting
“Copywriting 101”. (30 mins total) We’re covering all the basics:
How to earn your readers’ trust using copy
Here's what you'll find in each of the four Modules:
Discover your ideal audience & your unique voice (22 mins total)
How to figure out EXACTLY who you’re writing for.
How to discover, develop, and use your unique brand voice to find, connect with, and keep your ideal customer
PLUS: My favorite Writer’s Block Busters if you feel stuck!
Module 2: Build your ICA & brand voice
After a year of market research & talking to my students, I keep hearing you want more support & more accountability...
NEW: "Live" office hours every Friday in February!
Every Friday at noon pacific I will host a "LIVE" zoom call for any Copy Class students who want to join a review of that week's module and bring ANY questions they have about their copy!
Friday 2/10: Module 1, Think like a copywriter
Friday 2/17: Module 2, Build a brand voice
Friday 2/24: Module 3, Write your website
Friday 3/3: Module 4, All about EMAILS
Enroll now
How to write a WEBSITE that SELLS! (1 hr, 10 mins total)
The step-by-step process of writing a website that sells
Creating and understanding your unique value proposition
The importance of having site and page goals & how to set them
How to write headlines & sub-headlines that convert
How to easily write body copy without getting intimidated
& Finally- easy design tips that will make your site a pleasure to read!
Module 3: Write a website that sells
After a year of market research & talking to my students, I keep hearing you want more support & more accountability...
NEW: "Live" office hours every Friday in February!
Every Friday at noon pacific I will host a "LIVE" zoom call for any Copy Class students who want to join a review of that week's module and bring ANY questions they have about their copy!
Friday 2/10: Module 1, Think like a copywriter
Friday 2/17: Module 2, Build a brand voice
Friday 2/24: Module 3, Write your website
Friday 3/3: Module 4, All about EMAILS
Enroll now
Writing EMAILS that connect & convert! (1 hr, total)
Why email should be your business’ #1 priority
How to create the perfect opt-in so people are excited to join your list
The 3 kinds of emails you NEED to have for your business
How to write irresistible “omg-I-have-to-click” subject lines
& My foolproof “High Five” method for writing drip campaigns (template included!)
Module 4: Email Marketing 101
After a year of market research & talking to my students, I keep hearing you want more support & more accountability...
NEW: "Live" office hours every Friday in February!
Every Friday at noon pacific I will host a "LIVE" zoom call for any Copy Class students who want to join a review of that week's module and bring ANY questions they have about their copy!
Friday 10/6: Module 1, Think like a copywriter
Friday 10/13: Module 2, Build a brand voice
Friday 10/20: Module 3, Write your website
Friday 10/27: Module 4, All about EMAILS
Enroll now
EXCLUSIVE TO COPY CLASS; I don't teach this anywhere else!
NEW Bonus: Social Media Copywriting 101!
- How to write/optimize your bio
- Boost your "social SEO" with strategic caption copy
- Copywriter tricks to turn followers into BUYERS (ie how to get 'em off platform and into your email list)
- "3 Second Rule"; how to capture attention in the first 3 seconds of a reel, story, or caption header
- How to use Em😮jis strategically (visual cues re-engage the brain!)
- Using headline writing tricks (from Module 3 of Copy Class) to pique curiosity from readers (and get them to linger on your post, signaling to THE ALGORITHM that your content is valuable)
- What the algorithm looks for; how to increase likelihood your content will be shown to the RIGHT people!
Help me Hack the Algotirhm!
“Copy Class is full of short & sweet lessons that get straight to the point which is exactly how I like to learn. Lessons 3 and 4 were GOLD. I’ve already made a list of changes that I want to make on my services (ah, benefits) page.”
— EBONY CRAMERI, OWNER, PROJECT NUTRITION
even if you hate writing.
How to write anything for your business…
Copy Class was created with the non-writer in mind. You don't even need to like writing to get a TON of value out of this course.
This course was LITERALLY designed for those who feel intimidated or overwhelmed by the idea of writing.
This is not your typical copywriting class full of technical jargon and advanced techniques. This is simple, step-by-step guidance on how to write anything for your business.
Join Copy Class!
“I’m loving COPY CLASS so far... I really appreciate how you’re explaining everything in uber clear terms. I can’t wait to get to the other modules.”
— EDNA ESTRADA, OWNER, CLEVER MARKINGS
Email me your q's...
I got A's!
How much is Copy Class?
Inside Copy Class you’re getting access to:
A full class on Copywriting 101 ($1000 value)
A full class on audience and brand voice ($1000 value)
A full class on website writing ($2000 value)
A full class on email writing ($2000 value)
Plus bonuses and downloads like:
Ideal Customer Avatar worksheet-meets-mini-course ($200 value)
A fully-written email welcome sequence template-meets-mini-course ($300 value)
My proven website Headline Generator ($200 value)
& other bonuses ($500+ value)!
While valued at over $8,000 (!!), you can access Copy Class for a one-time payment of $697
– OR – 9 payments of just $79/month ($711 total).
PS- Once you own it, it’s yours FOREVER. Copywriting principles never get old. You can come back to this course again and again to improve your business for years to come.
“I’m feeling like the price I paid for this class is an absolute steal! I feel like there’s more value here than what I’ve had in both formal education and other online courses!
Further, I appreciate the different types of materials you’ve provided. The videos are perfect for my downtime at work, and I intend to print out and refer to the transcripts for review. I’m also a big worksheet person so I appreciate those too!”
— AUSTIN ROBERTO, ENTREPRENEUR
What matters to me most...
... is that you take what you learn in Copy Class and feel empowered every time you sit down to write.
And yes, beyond feeling empowered, you’ll also see an improvement in…
your email open rates
your website conversions
and of course more sales!
I want you to feel like you’re finally being fully seen and heard by the community that matters most to you.
And I know that learning these key elements of copywriting can get you there.
I know because it happened for me & for hundreds of my clients - entrepreneurs just like you.
Enroll in Copy Class
