A vitamin is a “nice to have” but a painkiller is a “need to have”. So how do you use words (ahem, copywriting) to take your product from “nice to have” to “need to have” in your customer’s mind?
A vitamin is a “nice to have” but a painkiller is a “need to have”. So how do you use words (ahem, copywriting) to take your product from “nice to have” to “need to have” in your customer’s mind?