It doesn’t matter what business you’re in: you NEED to be building an engaged email list if you want to be successful.
Because sales don’t happen on your social media…
Sales don’t even happen on your website…
Sales happen in the INBOX!
Don’t believe me? Imma hit you with some nerdy statistics real quick:
Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey
For every $1 spent on email marketing, you could make $45. -Experian
A message is 5x more likely to be seen in email than via Facebook. – Radicati
Now that I have your attention, you’re probably wondering where to start (if you don’t have it yet, here’s my guide on how to set up an email list from scratch).
The best place to start is with your SUBJECT LINE.
If you don’t have an interesting subject line that gets people to open up your email, then all that work you spent building your list and writing your content goes to waste.
Here’s how to write subject lines that get people to click “open”.
Include 2 out of these 3 things:
1. Self interest/Answer the q, “what’s in it for me?”
2. News/ announcing an update to a product/service
3. Curiosity (a strange question that piques curiosity)
Let’s break down exactly what I mean…
Example 1: “Can you guess the email writing secret that tripled my sales?”…”Can you guess” = curiosity, “triple sales” = self-interest (Makes the reader think, ‘I want to triple my sales, too!’).
Example 2: “Heads up! This sale ends in 24 hours” … “this sale”= what’s in it for me, “ends in 24 hours”= news
Example 3: “Put this on your calendar- it’s so good and it’s coming soon!”… “this”= curiosity (what’s “this” thing I need to put on my calendar?), “calendar/ coming soon”= news or update is coming in the future and you’re letting them know.
You don’t need to include all three things on the list (overkill), and just one of those things isn’t as effective as combiming two. I don’t know why- it’s some kind of psychology magic- but it works!
Oh and here’s a bonus tip: tell the reader how long it will take them to get the benefit: “how to become a more effective writer in less than 5 hours” (How to do X in Y time).
Let me know if this helps you!! Happy emailing, Magic Makers!