Your email list is the #1 most important thing you should be focusing on in your business. IT DOESN’T MATTER WHAT BUSINESS YOU’RE IN. Your email list should be Priority Numero Uno.

Procrastination buster alert! Too often we use “getting our ducks in a row” as an excuse to procrastinate doing the thing that scares us. Sometimes, you just gotta gather up what you’ve got and cross the freaking street, you know?!

Sales happen in your inbox, not on your website. (Don’t believe me? Read this post for the statistics!) But for your email to be successful, people need to open it first! Here’s exactly how to write subject lines that get people to click “open”, every single time.