Want the EXACT email copy I used to land a huge brand partnership without ever having pitched a brand before? Open up!

I wrote one of these “launch learnings” posts earlier this year and broke down everything that worked, what I wanted to try on the next launch, and what I wish I’d done differently. Launching or re-launching an online course is a super interesting experiment that shows you how well you know your ideal customer. This […]

Thinking about launching a new course or product (or re-launching an existing offer)? Here’s EVERYTHING I learned from my most recent launch of my signature course. Steal my successful strategies and learn from my mistakes!)

A vitamin is a “nice to have” but a painkiller is a “need to have”. So how do you use words (ahem, copywriting) to take your product from “nice to have” to “need to have” in your customer’s mind?

Hate writing but know you need to write words that sell?? Use these 3 tips to feel empowered every time you sit down to write copy for your business!

Build authentic relationships, generate sales, and turn customers into raving fans! All on my episode of the I AM CEO podcast. (15 mins of gold!)

For months I was pitching press and all I heard was crickets in my inbox. Until I started using this copywriting trick- which just landed me my first placement in Business Insider.

How many hours do you REALLY need to invest in each project in order to succeed? Can we “Marie Kondo” the mental clutter around our work? The answer is Obama’s campaign slogan: Yes, WE CAN!

I’ve been dealing with some serious self-doubt after launching my business. So when I got called a “copy guru” by a social media agency featuring me as an expert on their blog, it felt pretty strange.